SBI Media group marks decade of innovation and global impact

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By Olusegun Obisanya

The Founder and Chief Executive Officer, SBI Media Group, Mr Rotimi Bankole has attributed the positive story of a decade journey to hard work, collaboration and bravery.

The CEO was credited to have stated this in a statement even as the marketing organisation celebrates its 10-year of revolutionising the media landscape.

Founded by the CEO in 2013, the SBI Media Group which pride itself as the Africa’s leading global agency, has journeyed from its humble beginnings to become a powerhouse with an international footprint.

The agency’s success story can be traced to pillars of innovation, bravery, and thought leadership. The marketing firm has transformed from a one-man team into a dynamic conglomerate with more than four subsidiaries and a team of over 100 seasoned marketing professionals.

Operating across seven countries in Africa, Europe, and the United States, the agency has continually reshaped the marketing landscape with its cutting-edge strategies and impactful campaigns.

The CEO stated: “The journey to our first decade in business has been marked with sheer bravery, hard work, and collaborative efforts from our colleagues, partners, and associates around the world. This collective positive energy has shaped the SBI Media Group we have today.

“As we look ahead, I am confident that the next decade will witness a new generation of leaders leveraging the SBI Media platform to build remarkable brands and drive positive industry impact.”

The Group’s Head of Business Development and Strategy, Samuel Odusami said: “the SBI vision has been a remarkable one and it is a story to be proud of. Working with a team of multi-disciplinary talents in the last eight years for me has been an unforgettable experience and a chapter in my life that I will forever be proud of. The future of SBI Media Group for me is very bright because the agency has been a story of resilience and irrespective of the local and global climate, the agency will continue to redefine itself to become a global leader in marketing solutions.”

To execute its Africa-focused vision on a global scale, according to the statement, SBI Media Group in 2016, joined forces with Masscom Global, a network of vibrant and creative marketing agencies focused on emerging markets. This strategic collaboration amplified the agency’s growth trajectory.

To extend its reach on global marketing stage, the marketing firm also aligned itself with Stagwell Global, a transformative marketing solutions platform with a presence in over 40 countries worldwide.

“This partnership empowered the agency to harness new heights of creativity, innovation, and global outreach, positioning it as a trailblazer in the marketing industry,” the statement added.

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