By Desire Emmanuel
The Ooni of Ife, Oba Enitan Ogunwusi, on Saturday, February 21, unveiled his own brand of soft drinks, saying it was carefully sourced from natural ingredients.
The soft drink, known as OJAJA Soft Drinks, was unveiled by the traditional ruler in a post on his X handle on Saturday afternoon, as he said it has always been his dream to build a powerful brand born from the soul of Africa, one that rises from the continent to command a confident place on the global stage.
“Rooted in the sacred soil of Africa, this brand is more than a beverage; it is a declaration that Africa can create and deliver world class products defined by excellence and innovation,” the Ooni said.
According to him, what sets his brand of soft drinks apart from others is its commitment to wholesome local content, with carefully sourced natural ingredients blended to promote healthier living while preserving authentic African taste.
“By empowering our farmers and drawing from our fertile lands, we offer a healthier alternative, free from excessive artificial additives and enriched by indigenous resources. In doing so, we establish a new benchmark grounded in quality, nutrition, integrity, responsible production and authenticity.” he added.
He therefore called on youths, entrepreneurs, investors and global partners to champion indigenous innovation and African enterprise that will be in tandem with the OJAJA soft drinks.
