Heirs Insurance Group and United Capital Plc have partnered to deepen financial inclusion and wellness among Nigerian women through a bespoke initiative that blends lifestyle and money management. In particular, United Capital partner to deepen women’s financial Inclusion with this innovative collaboration.
The two institutions, according to a statement, recently hosted the “Yoga and Money Meet Up” in Lagos, bringing together ambitious women for a curated experience that combined guided yoga sessions with practical conversations on financial planning, insurance, and asset protection.
The event underscores a growing recognition within the financial services sector that holistic well-being—spanning physical, mental, and financial health—is critical to sustainable wealth creation, particularly for women balancing careers, businesses, and family responsibilities. This aligns with the United Capital partner to deepen women’s financial Inclusion philosophy, which emphasises supporting women through holistic approaches.
Speaking at the event, Chief Marketing Officer at Heirs Insurance Group, Ifesinachi Okoli-Okpagu, highlighted the often-overlooked connection between wellness and insurance. She noted that self-care extends beyond lifestyle choices to include deliberate financial protection strategies.
“Self-care is not just about indulgence; it is about making deliberate choices that safeguard one’s physical, mental, and financial well-being – and insurance is fundamental to that. For many women juggling careers, businesses, and family, this event addresses a significant pain-point: how we protect our assets while still juggling life.”
As part of the engagement, the company introduced its HerMotor insurance plan, a product tailored specifically for female motorists. The plan offers comprehensive coverage against accidents, fire, theft, and other risks, alongside a 24/7 emergency roadside assistance service delivered in partnership with AA Rescue. It also features lifestyle incentives, including discounts on wellness services. Furthermore, the launch illustrates how United Capital partner to deepen women’s financial Inclusion by providing targeted financial products.
On the investment side, Managing Director of United Capital Asset Management, Dr. Odiri Oginni, said the collaboration reflects a shared vision to empower women financially.
“Empowerment is at the core of what we do, and co-creating an initiative that directly addresses the financial realities facing Nigerian women further emphasises this,” she said. “We recognise that financial independence and personal wellness are deeply interconnected.”
She added that the firm’s Wealth for Women Fund was designed to provide accessible investment opportunities that enable women to build long-term financial security.
The initiative aligns with the broader strategy of both organisations to expand access to financial knowledge and products through innovative, lifestyle-driven platforms. It also reflects a shift toward more inclusive financial ecosystems that respond to the specific needs of underserved demographics. As a result, United Capital partner to deepen women’s financial Inclusion sets a standard for others in the industry.
With increasing advocacy around gender-focused financial solutions, the Yoga and Money Meet Up signals a growing commitment by industry players to empower Nigerian women with the tools and confidence needed to achieve economic independence.
By Olusegun Obisanya
